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HTC is rumoured to have abandoned their smartwatch aspirations for now

HTC is rumoured to have abandoned their smartwatch aspirations for nowWhile many manufacturers have made very impressive announcements of their Android Wear smartwatches, one manufacturer has been glaringly missing from that list. HTC is rumoured to have at least one, possibly two, smartwatches it was allegedly readying for a September release, making a showing at IFA 2014 almost inevitable. While IFA isn’t over yet, the window for big announcements has passed, and we’re searching for reasons why HTC might not have had anything to show. As it turns out, it may be because HTC is rumoured to have abandoned their smartwatch aspirations for now.

It might be easy to say HTC must have been scared off by its competitors’ offerings, but sources say that HTC is ditching its smartwatch program due to large costs and “a lack of wow factor”, something which many of the other Android Wear smartwatches have had bundles of. While we’re definitely disappointed that HTC is likely not entering the smartwatch game yet, the company would be much better served given the current market to postpone their release and revisit the idea when they have, for lack of a better analogy, the HTC One M7 of smartwatches.

What do you think about this rumour that HTC is killing its smartwatch plans? Let us know your opinion in the comments.

Source: Pocket-lint via engadget