I don’t get excited often, but a new product called Navdy has me properly excited. Navdy is a heads-up display (or HUD) device that can be used in existing cars; previous concepts we’ve seen in this space have needed to be custom built into the car, so a standalone option that anybody can adopt in any car is naturally extremely attractive. Check out the video that shows Navdy in action:
Navdy has just started taking preorders for the HUD device and has since broken $1 million in preorder sales in just its first week, eclipsing its intended target of $60,000 – that target tumbled in the first 2 hours. If you’re interested in preordering this nifty little gadget before it ships in 2015, you can put your hard-earned cash at www.navdy.com/preorder. The Navdy unit will set you back $299 USD, a 40% discount on the expected retail price ($499) of the device, with global shipping to be added on top of that.
Press Release
Navdy, the First Head-Up Display (HUD) That Works in Any Car Surpasses $1 Million in Pre-Sales in the First Week of its Campaign
SAN FRANCISCO– (August 14, 2014) – Today Navdy, the breakthrough HUD that allows drivers to view information from their smartphone as a transparent image floating outside of their car’s windshield, is announcing an incredible milestone. Navdy surpassed $1 million dollars in sales just one week into its pre-order campaign, hitting its original goal of $60,000 in just two hours.  Demand was so strong that during the first 24 hours of launch a Navdy device was being ordered on average every minute.
This incredible early adoption validates the company’s mission to make the experience of using smartphone apps in the car easy, safer and intuitive. Â With Navdy, drivers no longer need to look down and fumble around with their phone to navigate, communicate or control their music.
Navdy’s instant success can be attributed to its advanced projection display, user-friendly touch-less gesture controls and comprehensive functionality. While competitors are working with auto manufacturers to build an infotainment system to be sold as expensive option packages for new cars, Navdy is the world’s first true HUD that works in the car you own on both iOS and Android and can be easily installed or shared between multiple cars.
You can still pre-order Navdy during its campaign at http://navdy.com/preorder.
To see how Navdy works check out the video here:Â https://www.youtube.com/watch?
Navdy is the world’s first in-car platform that offers:
¦   Advanced display technology:  Projects a transparent image directly within your field of view that appears to float six feet in front of your windshield so you can maintain your focus on the road while viewing navigation instructions, incoming calls, speed, etc.  It’s the same technology used by airline pilots to keep their eyes on the runway while landing an airplane.
¦   Works in any car: The device can be easily mounted on any car dashboard.
¦   Intuitive touch-less gesture and voice controls: You never need to look away from the road while using Navdy. Glance-able apps are controlled with intuitive touch-less hand gestures, while voice recognition lets you ask for directions. Navdy’s noise cancellation technology and wide angle gesture sensors are specifically designed to create an optimal driving experience.
¦   All the apps you need:  Navdy works with navigation apps such as Google Maps for turn by turn directions, and music apps such as Spotify, Pandora, iTunes Music and Google Play Music. Navdy can read aloud or display notifications from text messages or social media apps, subject to Parental Control settings.  Navdy is compatible with iPhone (iOS 7+) and Android (4.3+) smartphones.
¦   Integrated with your car:  Navdy links to your car and is able to display information such as your speed, RPM, miles-to-empty, fuel economy stats, tire-pressure warning or battery-voltage warning from the car’s computer, all presented on your windshield within your field of view.  For the first time driver’s can customize their dashboard.
¦   Tuned for the driver: Critical information like turn-by-turn directions and your speed do not disappear when a phone call comes in the way your navigation app disappears to the background on a smartphone when a call comes in.  The information you need, when you need it is always present and clearly within your field of view.
Pricing & Availability
Navdy is still available at the introductory price of $299, a 40% discount from its projected retail price of $499. Â Early customers will also be rewarded for spreading the word to their friends and family; every time someone buys Navdy from your referral you’ll earn a $30 discount, which means after 10 referrals your Navdy is free! Â Early customers will also have the chance to vote on which smartphone apps and features they’d like Navdy to support when it ships in early 2015.
About Navdy
Navdy is based in the Mission District of San Francisco. Â It was founded by entrepreneur Doug Simpson and serial inventor Karl Guttag, and is supported by a highly accomplished veteran team. Â In 2013 it went through the acclaimed Highway 1 Incubator program and continues to work closely with Highway 1’s parent, PCH International, whose world class supply chain and manufacturing capabilities are used by companies such as Apple, Beats, and Google. For more information visit:http://www.navdy.com
