Yesterday, we heard an analyst predict that Samsung would exit the smartphone business in 5 years because it was suffering from the phenomenon known as “The Innovator’s Dilemma” - it was suggested that Samsung has failed to innovate for future consumer needs, rather than current consumer needs. As it turns out, Samsung is aware of the strife it is in and most recently, Kwon Oh-hyun the Samsung CEO has called for a change in culture at the manufacturer. Kwon said:
“We should adapt ourselves to the new environment instead of sticking to our success in the past. I believe now is the time for us to turn ourselves into a first mover from a fast follower.”
This might just be where the rumours of an extreme downsizing of Samsung’s workforce is coming from as the company is looking to streamline the company and improve efficiency. The previous figure of 30% was also confirmed by Business Korea who originally reported this story, though they are calling it relocation rather than strictly lay-offs. Either way, it looks like Samsung has had enough with all its losses and wants to find a way to take its Android crown for good.
What do you think about Samsung changing its culture? Let us know your thoughts in the comments below.
Source: Business Korea via Phandroid
