It should be relatively obvious to most of you that the recent James Bond movies have been helmed by Sony, and that has meant plenty of product placement during their past movies. However, while Sony obviously has the financial clout to make these decisions, it appears that the crew working on the latest Bond film, Spectre, had some qualms about including some of Sony’s products. As the story goes, Sony wanted their latest device (at the time) the Sony Xperia Z4 to be in Spectre, however in particular, actor Daniel Craig and director Sam Mendes felt that using the Xperia Z4 went against what Bond stood for – even when offered $5 million USD to use it in the movie. According to an internal Sony email:
“BEYOND the $US factor, there is, as you may know, a CREATIVE factor whereby Sam and Daniel don’t like the Sony phone for the film (the thinking, subjectively/objectively is that James Bond only uses the ‘best,’ and in their minds, the Sony phone is not the ‘best’).”
I’m trying really hard not to yell out “oh buuurn” right now.
Sony wasn’t the only one trying to get their device into Spectre – Samsung was credited for offering the same $5 million USD fee and another $30 million on top of that to help market the film. We’re not sure which device ended up making it into the movie, but we’ll likely find out when the film is released globally later this week.
What do you think about Sony offering money to have the Xperia Z4 in Spectre? Let us know your thoughts in the comments below.
Source: Business Insider
