AT&T backs down on throttling policy, ups the limit for unlimited Users

One small step for AT&T, one…. tiny win for consumers. Today AT&T announced a revision to its data throttling policy that gives a clear outline of what to expect and when and where you will get slowed down. We all have been watching this story as it unfolds. After weeks of bad press, national news coverage and lost lawsuit by one customer, AT&T figured they should do something positive about it. The new policy isn’t outstanding, but it is a start at least. Instead of being throttled at the 2GB limit as previously reported, it has been raised to 5GB. That is only if you are using a LTE smartphone device and still rocking that grandfather unlimited plan. Non-LTE enabled devices will be able to hit 3GB before they are slowed up. There is also a report floating around that they have also bumped up the speed after being throttled, but no one from AT&T would comment about that one. Feel free to check out all full detailed announcement from AT&T below –

With mobile data usage continuing to skyrocket and the availability of spectrum scarce, AT&T, like other wireless companies, manages its network in the most fair way possible so that we can provide the best possible mobile broadband experience for all our customers.

How we’re managing the network only affects a small minority of the heaviest smartphone data users still on unlimited plans. Put another way, this does not impact more than 95 percent of our smartphone customers.

Our unlimited plan customers have told us they want more clarity around how the program works and what they can expect. Here’s what customers need to know:

• Customers with a 3G or 4G smartphone – who also still have our unlimited data plan – will see speeds reduced if they use 3GB (gigabytes) of data or more in a billing cycle. Speeds will return to normal at the start of the next billing cycle. For context, less than 5 percent of smartphone customers use more than 3GB per month.
• For customers with a 4G LTE smartphone – who also still have our unlimited data plan – data speeds will be reduced if usage is 5GB (gigabytes) or more in a billing cycle. Speeds will return to normal at the start of the next billing cycle.

Customers will get a text message from us before experiencing a change in speed.

Even with reduced data speeds, these customers will still be able to email and surf the web, and continue to use an unlimited amount of data each month.

Not impacted by this program, launched last year, are customers on our tiered data plans.

The reason reduced speeds only apply to unlimited smartphone customers is because their data usage is significantly higher than those on tiered plans. For example, in January, the top 5 percent of our unlimited data plan customers used an average of over 50 percent more data than the top 5 percent of customers on tiered plans.

Because spectrum is limited and data usage continues to soar, we manage our network this way to be as fair as possible and so we can provide the best possible mobile broadband experience to everyone.

We encourage all of our customers to use Wi-Fi whenever possible – especially when watching video, which is the most data-intensive activity.

That’s because data activity over Wi-Fi does not count against the threshold for unlimited customers that triggers reduced data speeds or against customers’ tiered data plans. Customers can find out more at www.att.com/datainfo

Via AT&T