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AT&T Kicks Entry Level Text Plans to the Curb, Unlimited is the only way to Go

AT&T has just confirmed that starting on August 21st, new customers will have only two options going forward. Pay per message which is $0.20 each, or pay for unlimited. There will be no more middle ground. All current customers will be grandfathered in to their current text message packages of course. I am sure there will be a time when you will want to change your plan and you will be told “not with out changing your text package”, but that isn’t the case just yet.

“We regularly evaluate our offers and are making some adjustments to our messaging lineup.

Starting August 21, we’re streamlining our text messaging plans for new customers and will offer an unlimited plan for individuals for $20 per month and an unlimited plan for families of up to five lines for $30 per month. The vast majority of our messaging customers prefer unlimited plans and with text messaging growth stronger than ever, that number continues to climb among new customers. Existing customers don’t have to change any messaging plan they have today, even when changing handsets.”

Being a text junkie myself, I could never have anything less than unlimited. It’s people like my uncle that just got his first cell phone at 55 that worries me. He is in one of many locations where AT&T was his only option. Thankfully, he doesn’t text much and he got his account before August 21st.

Source: Engadget