We all know and love PopCap games. They are the driving force behind such titles as Peggle, Chuzzel and Plants vs. Zombies. EA doesn’t slack on the title front for Android, but they are general priced much higher then PopCap games are, not to mention I have yet to see them partner with Amazon for a free app of the day. To add to my thought process, the only titles that stand out in my mind are limited to the recent Scrabble, Tetris and Worms. Go figure that the games that stand out in my mind aren’t even really their creations.
The overall deal makes the buy at $650 Million dollars with $100 million in stocks and multi-year earn-out.
EA CEO John Riccitiello said in a release: “PopCap’s great studio talent and powerful IP add to EA’s momentum and accelerate our drive towards a $1 billion digital business. EA’s global studio and publishing network will help PopCap rapidly expand their business to more digital devices, more countries, and more channels.â€
With EA in charge now I wonder what will happen to PopCap Games. Although it sounds like they are buying them out, it doesn’t sound like they are killing the company. At least not yet. Only time will tell what will become of this purchase. EA is going to make a killing no matter what the outcome is, with PopCap recording over $100 million in revenue in 2010. That was before the release of their titles to Android. I can only imagine what this years revenues are looking like.
Source: TechCrunch
