Former Apple CEO’s company, Obi Worldphone, makes smartphones with priority on design

There was a time when Steve Jobs wasn’t the CEO of Apple – John Sculley was. Nowadays, Sculley has started a new company to make smartphones called Obi Worldphone, which he says is a “design-led company”. Their mission statement: to make beautiful, unique mid-range smartphones that won’t break the bank. Their latest smartphones, SF1 and SJ1.5, appear to tick all the boxes – the internals include parts that are familiar to everyone yet the SF1 comes out at $199 USD for a 2GB version, or $249 USD for the 3GB verison and the SJ1.5 comes even cheaper at $129 USD.

The SF1 will feature a Snapdragon 615 and flash for its front and rear cameras. What’s most interesting about the SF1 isn’t even its reinforced fibreglass body, but its slightly raised 5-inch display. The SJ1.5 on the other hand has a MediaTek processor and will come with 16GB storage. Both devices will come with a version of Android that is heavily customized to Obi’s liking.

With the rise of OnePlus in recent years, we like the idea of these smaller ’boutique’ companies trying their hand at making a smartphone because it seems like you need to be free of corporate strictures to really innovate or make things cheaply these days. Looking forward to seeing if Obi Worldphone can make it big.

What do you think about Obi Worldphone’s devices? Let us know your thoughts in the comments below.

Source: Obi Worldphone via engadget