Google is starting a test pilot program for a new ads system that some will see in the Play Store. Don’t worry, it won’t be blatant ads for underwear that you were searching for earlier in the day. Instead the ads will be app geared based on your search queries on the Play Store. For instance, if you are searching for a travel app you will be greeted with an app that is part of an ad campaign in the top of the list.
With more than 100 billion searches every month on Google.com, we’ve seen how search ads shown next to organic search results on Google.com can significantly improve content discovery for users and advertisers, both large and small. Search ads on Google Play will enable developers to drive more awareness of their apps and provide consumers new ways to discover apps that they otherwise might have missed.
Discovering apps on the Play Store is like searching for a needle in a hay stack. There are plenty of apps that do a similar thing, or games that have the same basic gameplay. Getting your app to the top of the list can be a bit tricky, no matter how great your app is. However, it is still all about the Benjamin’s, so it would seem that the biggest benefit to the Google Play Store search ads will be granted to those who have the money to back a campaign. We will have to wait and see how it all plays out for developers as the program gets rolling over the next few weeks.
Source: Google
