Creators of the hugely popular Ingress game, Niantic Labs at Google, are working to bring the next gigantic project online. Today HarperCollins, 20th Century Fox and Google’s Niantic Labs have announced that they are all on board and working together with Bestselling Author James Frey to launch a cross-media project called ENDGAME.
ENDGAME is a novel that will have a series of three books. But it is so much more. ENDGAME is fully integrated with fifteen e-book novellas, YouTube Videos, search and image results, mapping coordinates, social media and interactive gaming all rolled into one massive experience for end users.
Niantic Labs roll in the partnership will be to bring in a augmented reality game that transforms ENDGAME from the books and the videos to the real world. You will join users from around the globe to unlock the mysteries and secrets of ENDGAME. They will also be distributing six ENDGAME novellas exclusively through the Play Store as well. The ENDGAME game is expected to launch in October of 2014.
The entire experience is outlined through the press release and touches on ENDGAME prizes from each book. Real world prizes. For ENDGAME: The Calling, a quantity of gold will be on public display behind bullet-proof glass. Solve the puzzles and you can obtain the key to unlock the case and claim the gold. All of which will be broadcast live on YouTube.
Pretty sure we might just have to get sucked into this one.
Go read up on the press release and let us know what you think about the whole thing.
