HTC‘s marketing in the past year has been wildly hit and miss; the slightly absurd Here’s To Change campaign featuring Robert Downey Jr. was met with very mixed opinions though its HTC Technical Translations videos seemed to be a lot more popular. Either way, HTC is probably planning to really break through with their own marketing and to that end, they’ve hired Samsung‘s former Chief Marketing Officer, Paul Golden, the man who proclaims he “created and launched the highly successful Galaxy brand for Samsung”.
Golden was reportedly hired by HTC very recently and will serve as an adviser to HTC chairman, Cher Wang. Wang has previously said that “We just have to communicate well with our customers… I believe if we can communicate better, we will do better,†which is a sentiment we can all agree with, though it can be said that Samsung’s communication and marketing is generally extremely vague. Regardless, we look forward to what could be a resurgence in HTC marketing and hopefully a brighter future for the Taiwanese manufacturer.
What do you think about HTC’s acquisition of Paul Golden? Do you think he can really help HTC’s position in the market? Let us know what your thoughts are in the comments.
