We’ve been hearing tidbits and teasers from HTC over the last few days alluding to their impending ad campaign which uses ‘Change’ as its focus and looks to be putting its partnership with Robert Downey Jr. to good use. Today, the campaign was officially launched, and HTC is emphasizing the fact that it sees itself as”change-makers in the mobile industry” and trying to establish itself as the leader of innovation in the mobile industry. Rather than a campaign specifically for the HTC One Max, the campaign is much more of a global re-imaging.
To accompany the launch of the campaign, yet another ad tidbit was released, with Rober Downey Jr. finally showing his face, bringing the beginning of “subversive thinking”, also apparently reading a closed envelope with “Humongous Tin-Foil Catamaran” written in it; no doubt another play on the HTC word generator that was seen last week. I could be wrong, but that sounds awfully like a euphemism for the HTC One Max; sure, it’s not a perfect translation, but you can’t deny that it is humongous. Check out the ad below:
Do you find HTC’s new ads intriguing? Let us know what your thoughts are in the comments.
