>/center>The front of the device, which you see in the image above, doesn’t offer a whole in the way of design significance. It is rectangular and has three buttons at the bottom. Without knowing this was a new LG device, one might get it confused with a Samsung device, or maybe an iPhone….. Sorry, had to do it. The rear of the device, as seen below, offers up the camera, LED flash and what looks like a carbon fiber styling to the battery panel.
For starters they let us know that LG Electronics, LG Chem, LG Display and LG Innotek have all been working on this device together. In a nutshell, that means a huge majority of this device is actually being created and developed in-house. This is actually really good news if you ask us. The release goes on to tell us a few things that easily keep us interested in this device. First off, LG Chem, the side of the company who is the global innovator in electric car batteries, has created a new battery for the Optimus G. Stating that the new battery will offer greater capacity without compromising on size or weight. Stating that compared to similar sized batteries, this new innovation will run 60% more efficient. Compared to the generic 500 cycle life span of a current battery today, this new type will increase the lifespan to 800 cycles.
On to the display portion. LD Display, LG Innotek and G2 Touch Hybrid Display have created something new and wonderful. Creating a uni-body display that eliminates the gap between the glass and the LCD touch panel. On a numbers side, they say this reduced the thickness as compared to current devices panels by 30%. That is a pretty significant thickness loss. Along with this great news we also find out that the new display will clearer than AMOLED devices and also will use less power. Using LG’s True HD IPS+ Display at a resolution of 1280 x 768 and creating a pixel density of 320ppi and Stripe RGB IPS Panel. It will create 470 nits of brightness while consuming 70% less battery when displaying white backgrounds.
WTH! So LG’s new Optimus G, just as it sits now is getting has a battery that holds a charge longer, is 605 more efficient at using the power it has and the display will be crisper and still use 70% less power than traditional AMOLED displays. Makes the Korean video that they pushed out make a little more sense now. Combine that with the fact that the new Qualcomm S4 Pro is said to be blazing fast and also use less power than the current dual-cor S4 and this is shaping up to be an all day device. We had or reservations about the Optimus G and about LG, but things are really starting to sound pretty amazing. Although we can’t say we are all that thrilled about how the rear of the device looks at the moment. Good thing those come from a pre-production unit.
Full press release below. Check it out at your leisure and be sure to let us know if you think LG might actually have, in their words, a ‘game changer’. Hard not to agree with the 4G LTE support, 2GB of RAM and 13 MP camera leaks.
LG LOOKS TO VERTICAL INTEGRATION TO DEVELOP ITS NEXT GENERATION SMARTPHONE
LG Electronics, LG Chem, LG Display, LG Innotek
Collaborate on Most Technologically Advanced Device to Date
SEOUL, Aug. 26 -– The next major smartphone from LG Electronics (LG) will be as significant for the way it was developed as for its performance and specifications. That’s because LG Electronics and its vertically-integrated sister companies LG Chem, LG Display and LG Innotek developed the device together from the start to include each company’s best technology and innovation to set a new standard in the smartphone market.
As the first Quad-Core LTE smartphone to utilize Qualcomm’s latest Snapdragonâ„¢ S4 Pro APQ8064 processor, LG’s upcoming device will not only offer blazing fast performance but also longer battery life, thinner profile, brighter display and a new touchscreen panel technology as a result of the vertically-integrated development process.
LG Chem, Korea’s oldest and largest chemical company and a global innovator in electric car batteries, developed a new battery that offers greater energy capacity without compromising on size and weight. Standard mobile phone batteries have a lifespan of 500 charges in best-case conditions. Utilizing LG Chem’s high-density technology, the battery that was developed for the new flagship smartphone provides more power than other similarly-sized batteries by running 60 percent more efficiently. The new battery has a lifespan of 800 cycles, a first for a mobile device.
Industry leader LG Display’s contribution to the project was in the development of a new mobile display that is clearer than AMOLED displays but requires less power. LG Display’s True HD IPS+ Display is sharper than today’s AMOLED displays due to its high pixel density of 320ppi (1280×768 pixels) and Stripe RGB IPS Panel. The new display is capable of generating 470 nits of brightness while consuming 70 percent less power compared when displaying a white background. Furthermore, True HD IPS+ Display does not suffer from screen burn-in as AMOLED displays have been known to do.
Partnering with LG Display, solution-provider LG Innotek developed the G2 Touch Hybrid Display after investing significantly to raise its R&D capabilities in touchscreen technology. The G2 Touch Hybrid Display is a unibody unit that eliminates the gap between the glass and the LCD panel as found in traditional touchscreens. As a result, the thickness of LG Innotek’s touchscreen panel was reduced by 30 percent and displays images that seem to “touch†the fingertip without the glass creating a barrier in between.
“Working closely with our affiliate companies allowed us a degree of control that very few smartphone makers have with their component partners,†said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “Our next smartphone will be a game changer for us because we were able to incorporated all the best-of-best technologies from our sister companies with one single objective in mind -– to give customers the best user experience that we were collectively capable of.â€
 
Press release from LG News Room
