Kantar: Android users jumping to iOS in Europe, phablets up in a big way in the U.S.

Some data has been released today Â by the Kantar Worldpanel which details the growth and decline of smartphones in the past year. Chief among their findings is that in Europe’s largestÂ markets, Great Britain, Germany, France, Italy and Spain, Apple has seen incredible growth thanks to a large number ofÂ Android users jumping to iOS – according to Kantar, 32.4% of Apple’s new customers have switched from Android. And it’s not just in Europe where Apple is seeing success, it’s China too where more devices are in demand there than they are in the US. Of course, despite all this movement Android is still maintaining a huge lead in Europe at least, droping 3.1% to 68.4% market share this year. For an interactive way of seeing how each operating system is doing around the world, check out Kantar’s widget below:

Kantar’s second, probably less surprising, revelation was that phablet sales (devices over 5.5-inches) have skyrocketed in the past year, particularly in the US where it hasÂ increased from 6% to 21% of all smartphones sold. Of course, 44% of these phablets were attributed to the iPhone 6 Plus, but still represents a big growth for Android devices in the remainder of the category as well. All in all, there’s not much surprising or to be alarmed about in Kantar’s findings but it will be interesting to look back next year and see if Samsung’s flagships have changed anything after such a great early showing in 2015.

What do you think about Kantar’s findings? Let us know your thoughts in the comments below.

Source: Kantar (1), (2)