When companies tease their new products, they like to get a bit of star power behind them. Well, in basketball, none come bigger than Kobe Bryant. Why wouldn’t you want one of the greatest to ever play basketball teasing your new phone, the Lenovo P780? In fact, why wouldn’t you want him to play basketball in a suit for almost a full minute before even showing the phone, and have him half finish a sentence: “Say hello to the Lenovo…”. Have a look at the trailer here.
All said and told, it’s probably one of the more pointless teasers I’ve ever seen. It is very low on appearances from the Lenovo P780 itself, with the phone only featuring in the last few seconds of the video. Though who doesn’t appreciate watching Kobe throwing down dunks in his formal wear, right?
A few solid features and pictures of the phone have leaked out of Sina Weibo since the teaser went live and it does seem pretty impressive, with its 5-inch display and 4,000mAh. It’s also suspected to have a quad-core MediaTek chipset, 1 GB RAM and looks from the screenshots to be running some form of Jelly Bean. Whether this Lenovo actually makes the jump out of China remains to be seen, but for now let’s just enjoy the teaser in all its awkward glory.
What do you think of the teaser? Let us know below.
Source: engadget, Sina Weibo
