The LG G3 is so hot: LG shows the best way to advertise 4K video is in an active Volcano

There is some pretty elaborate advertising out there these days, but this one definitely takes the cake for being the most breathtaking in recent memory. The ad was put together as part of the LG G3 4K Active Volcano Photo Shot Project, which follows the journey of photographer Jung-won Park and his life-long dream to photograph the heart of an active volcano. As part of the project, Jung-won visited Ambrym Island, took in all the local culture as well as all the sights before making his ascent to the volcano, taking pictures with his LG G3 all the while. Check out the full 5 minute ad below:

It’s a fascinating journey, and surprisingly a really good way for LG to showcase the wonderful OIS+ enhanced camera on the LG G3; whether the pictures featured in the video are actually from the LG G3 is entirely up for debate though. And even if it was a pretty expensive and extreme way of advertising the LG G3, you can’t argue with the results: a 4K video of the bubbling surface of an active volcano. If only YouTube supported 4K videos…

What do you think about Jung-won Park’s journey into a volcano with a LG G3? Let us know your thoughts on the ad in the comments.

Source: YouTube