Google is apparently planning to bring some interesting loyalty programs to Android Pay and they are we are going to see an announcement soon with Coca-Cola. The pending news will basically reward Android Pay users with points for using the payment method on one of over 20,000 NFC enabled Coke machines. The rewards are accumulated to help you buy more Coke.
Marketers are keen on this feature, as it helps them retain customers and track purchasing data. To become popular, mobile payments will need the assistance of these types of rewards services that remind people to pay with their phones, says Sridhar Ramaswamy, Google’s SVP of ads and commerce.
Google will also be partnering up with the usual suspects, AT&T, Verizon and T-Mobile, to push sales reps to talk up Android Pay. They are also on a big marketing push with card partners American Express, MasterCard and Visa to raise more awareness of the payment option.
Looks like the altered Google Wallet to Android Pay system is getting ready to really push its self to be the dominant form of mobile payments. That is a win-win for consumers so long as retailers get in the mix as well. I am a bit jealous of those big city folk who can use Android Pay myself.
Source: Re/Code
