Mobile Wallet app ISIS working towards rebranding to avoid confusion with violent militant Group

Many of you are probably familiar with ISIS. At least the name, as it referrers to the mobile wallet application and service that AT&T, T-Mobile and Verizon opted to adopt instead of Google Wallet. In other non-tech related news though, ISIS is known as the Islamic State of Iraq and Syria. A fairly not so friendly militant group that has gained a lot of media attention. Obviously the media dubbed it ISIS and hence the latest announcement from ISIS (the mobile wallet ) chief executive officer Michael Abbott.

“Changing a brand is never easy, but we know this is the right decision – for our company, our partners and our customers.

We are actively working on a new brand, and I’ll share more with you as our journey progresses in the coming months.

In the meantime, we remain committed to growing the mobile payments ecosystem, and advancing our mobile wallet. Our focus on delivering a great product and platform to our customers hasn’t changed.”

It does seem like a good idea actually. I know when I was catching headlines earlier today and saw ISIS I thought, “What the heck? A wallet app is demolishing ancient mosques and temples?” Obviously all I did was glance at an article title and pulled out ISIS before I read it and figured out what was going on. Anywho, that was the first time I have really given ISIS a thought since the app went into a live beta version to the Play Store back in 2012.

Anyone out there use ISIS, or have you moved on to other services like Google Wallet. Obviously sacrificing the NFC tap-to-pay aspect.

Source: 9to5Google