Co-founder of OnePlus, Carl Pei, has taken to the OnePlus forum to post a heartfelt apology to OnePlus fans, partners, and really everybody, for the delays in the OnePlus 2 launch. Despite promises of an improved system and more invites, the OnePlus 2 has proven to be just as, if not more, elusive than its predecessor, the OnePlus One. OnePlus has only just started shipping out invites for the device “in meaningful quantities” this past week, which in case you’re wondering, is about a month after the device was due to start becoming available. Pei’s post starts with a simple truth: “We messed up the launch of the OnePlus 2”.
“With the OnePlus 2, we made rosy plans. We were more confident, and prepared a lot more inventory. We told our users it would be 30-50x easier to get invites, and they needn’t worry. Yet, we only began shipping in meaningful quantities this week, nearly a month after our initial targeted shipping date. You can talk all you want, but in the end, flawless execution speaks much louder than unfulfilled promises.”
“Truth is, hardware is extremely hard. There are so many things to consider, like cash flow, inventory, supply chain and production. Every step of the way, there are landmines for the uninitiated and uncareful. This is a reflection and not an excuse.”
“In fact, there are very few excuses in this world that are valid. We simply messed up again and apologize for that. We don’t plan on making further promises for future launches, and will instead focus on showing the world how we’ve improved through our actions.”
While we’re not doubting that Pei and OnePlus are truly sorry for once again stuffing up the release of their product, you can’t really say they didn’t bring it upon themselves with all their teasing and hyping of the OnePlus 2. While being honest is always a good thing, we just wonder how many more chances OnePlus’ fans are going to give them before all the goodwill is gone – there’s only so far that cheap prices will go if your brand is unable to deliver year after year. What’s the saying? Fool me once, shame on me; fool me twice…
What do you think about the delays in the OnePlus 2 launch?
