Oh, you do you, OnePlus. Despite the debacle that surrounded the launch of the OnePlus One which saw quite a lot of people destroy their phones in the hopes of getting the device, OnePlus has decided once again to engage in a viral marketing campaign that relies on its fans to embarass promote themselves for the opportunity to get their new device, the OnePlus 2, for free. Titled “What Would You Do For The 2?”, OnePlus has put up a new webpage that lets you submit a link to an example of your devotion to OnePlus. Among the ludicrous tasks you can attempt are:
CHALLENGES
Take over the world
1. Pimp your rideDrive around in your OnePlus themed car – show the world you Never Settle.2. Project the OnePlus logo in a busy area in your citySilently show everyone what it means to Never Settle.Show your love for OnePlus
3. Organize a flash mob with at least 50 peopleThe power of crowds! Grab your friends, your family, and everyone you know.4. Create a OnePlus-themed dance and get 10 people to post videos of them doing the sameWho doesn’t love an impromptu dance party!Show us your talent
5. Perform something awesomeDo you have any hidden talents? Show it to us!6. Write a poem or sing a song about why you deserve the OnePlus 2 and perform it in publicFor the creative ones. Sing your heart out!Shout your love for OnePlus
7. Showcase your love for OnePlus in your social media profilesNot a performer? Make your entire social media profile OnePlus-themed.8. Go run in the middle of a live performance or event while wearing a OnePlus t-shirtFor the wild ones. Would you do it for the OnePlus 2?Give back to the community
9. Create an app for OnePlus fans and share with the communityCalling all coders! Show us something new to do, perhaps soon on your OnePlus 2.10. Contribute to a local community project with your tech powerTechnology can help the world in all kinds of ways. Become a role model and show some thought leadership!
Admittedly, there are a few options that aren’t completely bonkers, like creating a community app and helping the local community, but I can’t imagine these being the most popular among all the options. From a marketing perspective, it’s kind of deviously genius to get other people to help promote your device, so we’ll just leave it at that and see what comes of it. If you do want to enter OnePlus’ contest, you now have just over 5 days to submit your entry – you can submit your entry here.
What do you think about OnePlus’ latest marketing stunt? Let us know your thoughts in the comments below.
Source: OnePlus via TalkAndroid
