Robert Downey Jr returns in a HTC ad, reminds us that "We're all One"

Remember the time HTC paid Robert Downey Jr $12 million to feature in their ad campaign? Well, looks like he still owedÂ HTC some work, so is back to advertise HTC’s latest flagship, the HTC One M9. Unlike the first set of ads, Robert Downey Jr returns in a HTC ad titled “HTC Oneness”, narrating a decidedly emotive video about everybody being “One”. It’s a nice change in pace for HTC, who went a little left field with their marketing the last time Downey Jr was in their ads, but either way it gets the point across. Check out the ad below:

Despite the fact that this ad has been released around the announcement of the HTC One M9, its predecessor, the HTC One M8, appears to feature in the video just as much. That’s an interesting strategy, one that most manufacturers don’t bother with except for Apple, who continue selling their old devices (and supporting them). We’ll have to see if HTC is doing something similar in the hopes of drawing more people into its ecosystem.

What do you think of HTC’s latest ad with Robert Downey Jr? Let us know your thoughts in the comments below.

Source: YouTube via Phone Arena