Runtastic acquired by Adidas, hopes to rebound in the fitness tracking market

Runtastic is a name many of you might be pretty familiar with. The various fitness tracking apps have been on and off sale for a number of years on the Play Store and Amazon App store. They offer apps to help you track your heart rate, sleep, biking, running, push-ups, abs and butt. Most of their apps have well over 1 million downloads and sit well-respected in the 4 to 4.5 star ratings. The company has recently been acquired by a well-known brand of sporting goods, Adidas.

The purchase gives Adidas access to a community of 70 million active users around the world and will help jump-start their wearable field by leaps and bounds. I don’t know if you remember the miCoach Fit Smart wearable that the company launched a while back. Adidas has been losing the battle with Nike+ and the Fuel bands and fast growing Under Armour, which over took Adidas and the second biggest sportswear maker in the US.

Let’s hope those that are active and appreciate the tracking and record keeping abilities of our fitness gear will be getting some new options from Adidas and Runtastic in the not to distant future.

Source: Re/Code