Snapchat made the news just a few days ago when it became public knowledge that Yahoo was looking to invest in the disappearing message app. At the time it made me wonder why since Snapchat was free and didn’t implement ads. The company is estimated at $10 billion, but still, investing means return. Now it makes sense. Snapchats co-founder and chief executive Even Spiegel spoke at a conference yesterday and broke the news that ads are imminent.
“They’re not fancy. You just look at it if you want to look at it, and you don’t if you don’t,” Spiegel said.
So who is going to be serving up the ads? Snapchat has been in talks for sometime with various media companies in relations to ads, but my gut says it will be the Yahoo Bing! network that drives the ads. From what I gather, at least at this current time, ads will be slipped in between your chats. They won’t be targeted on user data leaving you get random ads. Not so sure that will work out to well when it comes to potential click-through. We will have to wait and see when and how Snapchat implements ads to the app. Gotta make some coin for the investors somehow, right?
