It’s impossible to escape from advertising, but you have to admit, it’s a pretty enjoyable experience when it’s done creatively.
To mark the launch of the Xperia X10 mini in France, Sony Ericsson teamed up with media agency Arthur Schlovsky to create a fleet of mini vehicles to parade around Paris. Â You have to admit this is definitely an attention-getter.
Have a look at the video below to see the parade in action. My favorite part is when the mini bus pulls up.
Source: Pointgphone
