Hot on the heels of Google announcing its new look logo, American telecommuncations provider Verizon has done exactly the same thing. The logo itself is significantly simplified though the Verizon tick is still present but in a different location now – our primary concern is whether “Big Red” is still an appropriate nickname for the telco giant. As for why the logo is changing, Verizon says that after 15 years, it’s time for a change:
“The new visual identity marks the beginning of the next chapter to distinguish Verizon in the minds of consumers and signals our revitalized purpose of delivering the promise of the digital world — simply, reliably and in a way that consumers want.”
It seems pretty coincidental that two of America’s largest and recognizable companies were working on new logos at the same time, but it’s happened, and Verizon’s probably kicking itself that Google got to announce theirs first. Expect the new logo to start rolling out over the next few weeks, but it seems pretty ironic that Verizon’s own website doesn’t have the new logo installed yet.
What do you think about Verizon’s new logo? Let us know your thoughts in the comments below.
Source: Verizon via TalkAndroid
