Tumblr will soon start serving ads in its mobile apps. Â Both iPhone and Android apps will begin featuring ads in your post stream marked by an animated dollar sign. Â Users can “like” and “reblog” the ads if they wish, and Tumblr have stated that users will see no more than 4 sponsored posts a day.
So far 6 companies including ABC Entertainment and ABC Family, GE, Pepsi and Warner Bros. have signed up with Tumblr to promote their wares to you, and using native style ads rather than banners, Tumblr hopes this won’t disrupt its users too much.
With this move, Tumblr is hoping to turn a profit this year, something the company has failed to do so far, and with their mobile views quadrupling in the last 6 months, they are expecting mobile traffic to overtake the desktop by 2014. Â Serving mobile ads to generate a revenue stream really does seem the way to go.
Source: Mashable
