You know, I just don’t know what to make of OnePlus’ marketing strategy anymore. The lead up to the release of the OnePlus One smartphone was marred by infamous marketing stunts like asking people to destroy their phones to get a OnePlus One and getting women to post up pictures of themselves to get as many likes as possible for the same result. Neither were great moves, moves that appeared to have disappeared from OnePlus’ repertoire before the launch of the OnePlus 2. However, while the high profile antics are no longer prevalent, we have the below tweet posted today:
Just 3 days left until you see the #OnePlus2. “In the end, this could all crash and burn.†– Emmanuel, Marketing pic.twitter.com/Dxe4Gv2B8r
— OnePlus (@oneplus) July 25, 2015
Now, I’m not particularly good at marketing, but saying that “this could all crash and burn” is either getting a little pessimistic about the launch of what is supposed to be their 2016 Flagship Killer, or it’s fishing for compliments – I’m not exactly sure which is better in this situation, but neither looks particularly good. At best, it’s an attempt to show that the company is human, but claiming that you may have the best device for the next two years and then second guessing yourself really sends out a mixed message. Let’s hope the messages over the next two days are less confusing.
What do you think about OnePlus’ latest tweet about the OnePlus 2? Let us know your thoughts in the comments below.
Source: Twitter
