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VAIO has launched its very first smartphone, the intuively named VAIO Phone

The rumours were true: Right on March 12th, VAIO has come out and announced its first smartphone since its split from Sony, the VAIO Phone. Clearly named for simplicity, the VAIO Phone dives into the mid-range market with its quad-core 1.2GHz, 2GB, and 2,500mAh battery. It even comes with Android Lollipop in what looks like a stock Android affair. And if we’re allowed to make the association, the VAIO Phone looks quite like the Nexus 4 with its glossy front and back and uncomplicated looks.

VAIO phoneTo have a chance in the mid-range, the VAIO Phone needs to be priced decently – unfortunately, it’s going to cost about 51,000 yen, or around $420, and will only be available in Japan. That’s a very big ask for a device that doesn’t have any particularly stand-out features or tricks. We’ll have to keep on VAIO and see if they have what it takes to stay in the smartphone market.

What do you think about the VAIO Phone? Let us know your thoughts in the comments below.

Source: VAIO via engadget