To compete in the video streaming industry, it’s almost become a requirement that you have your own exclusive, licenced content as Netflix do. The new kid on the block, YouTube Red, is finding its way in the highly competitive market and while it already offers a fairly impressive package – which includes no ads on videos and Google Play Music All Access for $9.99 USD – the missing part of the puzzle is the exclusive content. Naturally, YouTube Red wants to beat Netflix at its own game, and while it doesn’t want to develop the content itself, wants to licence content (TV shows/movies/etc) from its existing community of faithful – its YouTube producers.
It’s going to be interesting to see whether YouTube Red will get to the point where it challenges the likes of Netflix and Hulu, who have significant headstarts in some key areas – on the other hand, YouTube is an existing pool of users that is just waiting to be utilized, so long as Google is able to make them shell out for the monthly subscription.
What do you think about YouTube Red aiming for exclusive content? Let us know your thoughts in the comments below.
Source: Wall Street Journal via Phone Arena
