The free-to-play mobile game market is proving itself to be profitable, fast growing, but overall, extremely contentious. Sometimes, though, it’s so very hard to argue with results, and one of the results that has been brought to our attention is the fact that one free-to-play game is predicted to rake in up to $200 million in in-app purchases just this year. That game is Kim Kardashian: Hollywood, a game published by GluMobile, and lets players assume the role of a socialite in Hollywood, not unlike Kim Kardashian herself, and try and make it as a number of A-list professions including actor, designer, or model.
The game obviously isn’t everybody’s cup of tea, however analyst Douglas Creutz thinks its success is down to the fact that “Kim Kardashian’s brand has driven people to download the game.” And if you want to put that $200 million figure in perspective, popular mobile game The Simpsons: Tapped Out garnered $100 million in a whole year, whereas Kim Kardashian: Hollywood is expected to make the $200 million mark 6 months after its June release. That’s a pretty staggering statistic and it really makes you wonder how much branding makes a difference in the mobile gaming industry. If you’re interested in checking out what all the fuss is about, we’ve got the download links to Kim Kardashian: Hollywood down below.
What do you think about this kind of success for a free-to-play game like Kim Kardashian: Hollywood? Let us know your thoughts.
