Do you remember the Kim Kardashian: Hollywood game that Glu Mobile released last year? Well, it’s been so successful that Glu Mobile has signed Britney Spears for their next mobile game, presumably in an effort to continue in this vein of fantasy, celebrity life simulation. The deal will see Spears in a 5-year deal with Glu Mobile where the her “voice, likeness, and creative influence” will be tapped into for a future Glu Mobile game due in 2016.
This makes Spears the second celebrity to be signed by Glu Mobile after they signed Katy Perry in February. And considering that the Kim Kardashian game was so lucrative – we’re talking over 22 million downloads and over $43 million in its first five months – we’re assuming this will be a good business opportunity for the pop stars as well.
What do you think about Glu Mobile signing Britney Spears? Let us know your thoughts in the comments below.
Source: Gamesindustry via VG247
