We recently found out that Fallout Shelter, recently crowned #1 game on the Apple App Store, would eventually be arriving on Android in a few months. I postulated that it was ridiculous that big developers were still delaying Android games after their iOS counterparts, but I completely forgot the possibility that Fallout Shelter might have timed exclusivity attached to it. Certainly, this isn’t the first time that this has happened, if true, though it often happens the same way: iOS game gets released, Android release comes months later. Which got me thinking about the question - timed exclusive games: Does anybody win?
Whether it’s a monetary bonus that’s offered to the developers, or some other assurance, we’re honestly baffled why this is still a thing. Sure, if you are Microsoft and Sony and you’re still trying to sell your relatively new game console hardware, that makes sense – however, if you are the two most established mobile platforms in the world and hardware is not really a question anymore (besides eking out percentage points of market share every year) and games aren’t a major selling point, it kind of stops making sense.
If you only release your game on one mobile platform, you’re potentially short-changing yourself of immediate profit – it’s not like users are going to flock to the other platform if they don’t release their game on that platform immediately. If you release your product on both platforms at the same time, you’re going to make more money right now. Is the amount of money Apple is offering Bethesda going to offset the loss of sales due to the delayed launch – possibly. However, one thing’s for sure: smartphones and tablets aren’t like game consoles – while they still polarize people, they are considerably more expensive than a game console, which really makes the notion of video game exclusivity on a mobile platform even more moot.
There’s perhaps only one scenario where this practice would make sense – if Apple were pushing the iPhone and iPad as a gaming platform. Is Apple selling Fallout Shelter as an iOS exclusive? No. And even if they were, what difference does it make? – after all, they’re only denying the other platform’s profit by a few months. Keep in mind that I’m not having a go at small development studios that can only afford to develop one game at a time. But when you’re backed by a huge publisher like Bethesda in the case of Fallout Shelter, that’s not really an excuse anymore.
The only reason I can see that either Apple or Google would bother to do something like this is to engage in their (at times) medieval pursuit of dominance over the other, which I think is as disappointing in the 21st century as it is backwards. Nobody wins with time exclusivity, and we’d all be better off without it.
That’s my rant over. What do you think? Let us know your thoughts about timed exclusive games in the comments below.
