Best Buy is working on creating their own location-based Android application that notifies the customer of all of the deals going on within the store. No more waiting for Sunday’s paper for the best deals. By today, 187 Best Buy stores in the San Francisco, Los Angeles, San Jose, New York City, and Chicago markets will already be functional followed by 70 stores in the Dallas, Minneapolis-St. Paul and Miami markets launched by Oct. 1.
We think consumers have more opportunities than ever to bridge their digital and physical shopping experiences, particularly through smart phones and mobile technology,†said Matthew Smith, vice president, marketing services, Best Buy. “We intend to explore ways we can use the power of location-based technology to personalize a Best Buy shopping experience, from check-in to check-out, with rewards and offers delivered right on a customer’s smart phone.
The Shopkick application will be free and customers will also have the ability to earn “Kickbucks” that can be acquired over time which customers can redeem for Best Buy gift cards. Best Buy is stepping their game up and the good thing about this is the customers always win.
Source: Mashable
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