The minimum purchase price for an app, or any associated in-app purchases, has just been lowered by Google in 17 countries. The U.S. isn’t affected and remains at the normal $0.99 base pricing, unless, of course, Google wants to run a special. The minimum price drop follows a successful pilot that took place earlier this year in India and gives developers and businesses new pricing options to deliver their apps and in-app purchasing. Check out the list and the previous vs. new lower price options.
Countries affected:
- Brazil: R$ 0.99 (was R$2.50)
- Chile: CLP $200.00 (was CLP $500.00)
- Colombia: COP$ 800.00 (was COP$ 2000.00)
- Hungary: Ft 125.00 (was Ft 225.00)
- Indonesia: Rp 3,000.00 (was Rp 12,000.00)
- Malaysia: RM 1.00 (was RM 3.50)
- Mexico: MXN$ 5.00 (was MXN$ 9.90)
- Philippines: ₱15.00 (was ₱43.00)
- Poland: zł1.79 (was zł2.99)
- Peru: S/. 0.99 (was S/. 3.00)
- Russia: руб 15.00 (was руб 2.00)
- Saudi Arabia:ï·¼ 0.99 (was 2.00ï·¼)
- South Africa: R3.99 (was R10.00)
- Thailand: ฿10.00 (was ฿32.00)
- Turkey: ₺0.59 (was ₺2.00)
- Ukraine: â‚´5.00 (was â‚´8.00)
- Vietnam: â‚«6,000 (was â‚«21,000.00)
While U.S. listings won’t see a minimum reduction, developers who distribute globally will be able to pull their pricing down a bit to hopefully capture more profits and distribution.
Source: Google
