In today’s smartphone market climate, we really wouldn’t be surprised to hear that struggling brands like HTC and Sony might depart the industry in the not-too-distant future – and many media outlets have already put their bets down on who is going to disappear in 2016. One such article by Reuters, written by Robyn Mak, put HTC in said sinking bucket, a label that HTC chairwoman Cher Wang sees an issue with. In her rebuttal, Wang declares that HTC will never disappear and that 2016 is an exciting year for the Taiwanese outfit. Reasons to get excited include their new flagship smartphone, a new VR headset, the HTC Vive, and a partnership with Under Armour in the fitness wearable space.
The article written by Mak originally paints HTC as a terminal company with very little hope: “The loss- making HTC is already on life-support as its US$1.3 billion cash pile dwindles”. And the regular quarterly reports that report significant losses can’t but help that depressing imagery. Unfortunately, it does seem HTC is going to do a lot better than just diversify their device portfolio, as they’re not going to be making bank with the Vive and some fitness wearables – then again, maybe they will.
What do you think about HTC’s situation in the smartphone market? Let us know your thoughts in the comments below.
Source: Focus Taiwan via Phandroid
