By the current market standards, the Sony Xperia Z2 was somewhat of a surprise announcement at MWC 2014 despite a copious amount of leaked photos prior to its release; it’s a surprise because its predecessor, the Xperia Z1, was released only in September 2013, giving it only a 5 month run before Sony released the Z2, which when compared to the yearly cycle that Samsung has perfected seems a bit premature. But in an address given by Kurozumi Yoshiro, Creative Director of Sony Mobile, not only should the Z2 be expected, we can also look forward to a Sony Xperia Z3 in the second half of 2014.
Yoshiro elaborates on this by saying that maintaining a flagship level device requires more than only yearly updates, and that it would be too difficult for Sony to catch its competitors if it kept to a yearly cycle. In this way, the Z2 can be considered the “flagship of the first half of 2014”. It’s definitely a bold stance, and although I consider Sony among one of the premier manufacturers entering 2014, this strategy makes a lot of sense and may help them wrest market share away from the bigger Android manufacturers which it currently doesn’t have.
I guess only time will tell, but if the Z2 is anything go by, a potential Sony Xperia Z3 would be a tantalizing prospect come mid-2014. What do you think of Sony’s bi-annual flagship strategy: will it work for them? Let us know your opinion in the comments below.
Source: Xperia Blog via Phone Arena
