One of the most viral initiatives all over the world right now is the Ice Bucket Challenge which started as an awareness campaign for the Motor Neurone Disease Association. While the campaign has done wonders for awareness and a lot of good has come out of it, it’s almost at the saturation point where some are using the core concept to their own advantage. Exhibit A: Samsung. Samsung Mobile UK posted up a video yesterday of the Galaxy S5 taking the Ice Bucket Challenge:
While there’s probably nothing malicious in the video, it’s pretty clear that the primary focus of the video is not awareness of Motor Neurone Disease but rather the waterproof properties of the Galaxy S5, something that is missing from the “iPhone 5S, HTC One M8 and Nokia 930”. While it is a clever bit of marketing, it seems almost too opportunistic to piggy-back of a charitable awareness campaign, especially when they haven’t mentioned any monetary contribution to the cause.
What do you think about the Galaxy S5 taking the Ice Bucket Challenge? Do you think Samsung’s missed the point? Let us know your thoughts.
Source: Facebook via Phone Arena
