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What do children’s books have to do with the new Amazon smartphone? Ask Jeff Bezos

new Amazon smartphoneYou may have heard that Amazon is set to announce a new Amazon smartphone with June 18th seemingly being the consensus as the day this is going to happen. With the 18th a mere few days away, Amazon CEO, Jeff Bezos, has started sending out some things to media outlets, however they aren’t quite your conventional invites. Mashable is reporting that they have received a package from Amazon that contains the children’s book Mr. Pine’s Purple House accompanied by a note that says:

“We’re excited that you’ll be joining us next week in Seattle. Enclosed is my favorite childhood book — Mr. Pine’s Purple House. I think you’ll agree that the world is a better place when things are a little bit different. See you soon — Jeff Bezos.”

Looks like next week in Seattle is definitely going to be the site of a big announcement for Amazon. While sending out children’s books is definitely something “a little bit different”, that in itself is not what Jeff Bezos is referring to; the story of Mr. Pine’s Purple House, in a nutshell, is that Mr. Pine lived in a street of houses that were all painted white, making it extremely difficult to differentiate which one was his. [Warning: spoiler is ahead] As you can probably deduce, painting it purple naturally made it stand out from the rest, and perhaps there is an underlying moral of not being afraid to be different. If we extrapolate this story to Amazon and what we already know about the new Amazon smartphone, including its variable 3D display, then it seems almost inevitable that Amazon will be announcing this device come June 18th. Very thought provoking, Mr. Bezos.

What do you think about Jeff Bezos’ ‘invite’ to Amazon’s event next week? Are you interested in getting the new Amazon smartphone? Let us know your opinion.

Source: Mashable