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Niantic Labs gets a $20 million investment from Google, Nintendo and the Pokemon Company

The world pretty much lost its mind when we saw the announcement trailer for Pokemon Go, an augmented reality game in the same vein as Ingress but with, well, Pokemon. We’re expecting the game to be very similar to Ingress in that you’ll need to roam the world in the hopes of catching available Pokemon and battling other players. Pokemon Go has gotten such a good reception so far that Google, Nintendo and the Pokemon Company have together invested $20 million into Niantic Labs to make it happen, with an alleged extra $10 million based on performance milestones.

It will be interesting what Niantic Labs does with Pokemon Go – Ingress is definitely a cult hit, but leveraging the existing Pokemon audience seems like a daunting task to say the least, and that’s before you consider that it will involve augmented reality. If there’s anyone who can make it happen, though, it’s Niantic Labs and it’s clear its investors think so too.

How do you think Pokemon Go is going to turn out? Let us know your thoughts in the comments below.

Source: Re/Code via Android Authority