Poland isn’t an unfamiliar place to Samsung – most of its software updates are tested and released there first. As it turns out, it’s going to be much more than that as Samsung is relocating its European headquarters to Warsaw, Poland, from its previous hub in London, serving as its new base in Europe. Whether this is a symbolic move or a sign of things to come is not quite clear, but it can’t be good when Samsung’s sales in Europe are down around 20% year-on-year, down from 52.67 trillion won to 42.95 trillion won.
It’s been suggested that this move is signalling Samsung’s de-prioritization of its Europe business due to these financial hardships, and instead doubling down on its business in Asia. We might have seen signs of this earlier this year when Samsung sheepishly denied Europe access to the Samsung Galaxy Note 5, instead offering only the Samsung Galaxy S6 Edge+ there. This might have been just coincidence, but the fact that Samsung is moving might be something to pay attention to. Or not.
What do you think about Samsung moving its European headquarters to Poland? Let us know your thoughts in the comments below.
Source: KoreaHerald via SamMobile
