There is nothing wrong with some creativity when it comes to showing off a device. Motorola and Verizon have the most technical videos I have seen, taking full advantage of the ‘robot’ and futuristic side of Android. They stick in your mind and make you think about them later. That is what good advertising is supposed to do. Comedy is another great marketing tactic that can go a long way to help solidify a brand. I can say ‘Trunk Monkeys’ and most of you will know exactly what I am talking about. Or maybe, Bud-Weis-er… and you will instantly think of the Budweiser frog commercials.
Samsung has taken a similar approach by using the Galaxy S II’s extra large screen and creating instant comedy from their surroundings. It is pretty clever and very memorable, check it out below –
