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Verizon aiming to price you out of your grandfathered unlimited data plan with a $20 price increase

Unlimited data use on cell carriers is tricky business these days. Verizon and AT&T still have a lot of stragglers on the old grandfathered unlimited plans. While they all have their own way of handling the massive usage of some customers, it usually always boils down to throttling at a certain limit. Those living in highly populated areas that consume a lot of data are usually the ones that feel the effect the most. Rather than force a plan change for a new phone or special promo, it looks like Verizon is taking another route for the unlimited customer base that still exists, simply charge them more per month.

Verizon plans to raise the monthly line cost an additional $20 per month for those who are still sporting an unlimited plan. According to The Verge, the change will only hit those who are currently out of contract. Droid-Life is reporting that the hit to out-of-contract customers will start as early as November 15th. Customers under contract are safe, for now, but when your contract ends you will be subject to the same price increase.

The upside to the news is that Verizon will, once the change takes effect, all you to buy devices on the Verizon Edge program and keep the unlimited data. Where as currently you had to buy your device outright.

The question that some might have to answer is whether or not the increase is worth keeping your unlimited data and pay the extra monthly to do so. For many it won’t phase them a bit. For others, it will be the straw that breaks the camels back to either migrate to one of Verizon’s simplified data plans or switch carriers entirely. What will you do when the time comes?

Source: The Verge | Droid-Life