This Spring there will be a new loyalty style rewards system that will be going into place called Plenti. Plenti is a coalition loyalty program that will span across they US as well as across multiple brands. The program consists of AT&T, Hulu, ExxonMobil, Nationwide, Rite Aid, Direct Energy and American Express. In the simplest form, you earn Plenti loyalty points with all the companies and can use their benefits across all the partner companies.
Benefits for Consumers
Plenti offers multiple ways for consumers to earn points:
- Earn Plenti points when buying a tank of fuel at a participating Exxon- or Mobil-branded service station and use the points for savings toward a pair of shoes at Macy’s or macys.com.
- Earn Plenti points when signing up for qualifying wireless services at AT&T, or for eligible charges on AT&T wireless bills.
- Earn Plenti points for eligible Nationwide auto or property insurance.
- Earn Plenti points by taking advantage of special offers on a wide range of beauty, health and wellness and everyday items at Rite Aid.
Every 1,000 points will translate to at least $10 in savings, and Plenti members can earn points faster by activating special promotional offers across participating brands or through Plenti’s online offer center and online marketplace.
When you think about it, this is a pretty big deal. There have been reward programs for many years on an individual company basis. Some banks and credit cards gave you cash back or other offers for using the card at certain places. To the best of my knowledge, this is the first reward program that spans multiple companies and services to benefit consumers.
Plenti is said to launch this spring with more partners and categories getting added to the mix.
Via Businesswire
