[Rumor] HTC dropping Beats Audio from future device line-up and bringing device prices Down

The inclusion of Beats Audio into HTC devices was a spectacular idea, but a flawed one. While the boost in audio quality is noticeable even to the novice audiophile, it didn’t do much good without a set of Beats headphones. Not a lot of people were willing to go shell out more cash for a pair of good ones. When HTC stopped butting the lower end version of the ear buds in the box with supported devices, we knew the end was near. That became even more apparent when they gave up their controlling stake in Beats, turning it back over to the company’s founder.

With Beats pretty much our of the picture HTC will be moving past its audio endeavor and being moving forward without Beats built-in. All of this is according to a HTC insider. According to them, HT will be moving away from pre-installing the software and be removing the logo and other related information from their future devices.

After all, Beats is just an equalization software that offers up better presets for their headphones. You can get that for free using Google Music, PowerAMP or any number of other free and paid apps on the Play Store. While we like that nifty little logo and the ‘choice’ of using it, HTC needs to cut its losses. They have been paying money to license the software and paying more money to include a bundled set of headphones for a better experience. All of that adds up to a higher costs and a higher price for consumers to pay out-of-pocket for some that many people don’t even use. It was almost kinda like bloatware for some.

On to more pressing matters though. The insider also makes mention that HTC will be bringing down their devices prices on current and upcoming devices. Hopefully this move will help increase sales and interest in HTC once again. HTC has had a fairly big string of bad luck lately and they really need to turn things around ASAP if the want to regain the foothold they once held. Here is to hoping that lower prices and less ‘additions’ will help them gain back some ground.

Source: AndroidPolice