Everybody seems to be stealing OnePlus’ slogan these days. Verizon recently launched a campaign that tells its customers to “Never Settle”, a campaign that T-Mobile has jumped on today, but with a twist. T-Mobile says it agrees with Verizon that customers should “Never Settle”, except that they should “Never Settle for Verizon“, launching a series of eight ads that spell out exactly why you should side with the Un-carrier instead of Big Red. All the ads are embedded at the end of this article, but if you don’t want to watch them all, T-Mobile has basically said that it is superior to Verizon because of:
- 0-year contract arrangements
- Unlimited data
- Unlimited data in 120 countries
- Fast data
- Data rollover
To further entice Verizon customers, T-Mobile has today announced the Never Settle Trial, which Verizon customers can sign up to for free to try T-Mobile’s network just to prove these points. T-Mobile CEO, John Legere says “I’m so confident in our kick-ass network experience that we’re footing the bill so Verizon customers can give T-Mobile a try.” The trial works by Verizon customers porting over their number to a T-Mobile device and tries it out for 14 days – if you’re sold after 14 days, T-Mobile will even foot any Early Termination Fees from Verizon up to $650. You can sign up for this offer between May 13 and May 31. With ad campaigns like this, you wonder why T-Mobile is still only the fourth largest carrier in the U.S.
What do you think about this latest ad campaign from T-Mobile? Let us know your thoughts in the comments below.
Source: T-Mobile
